AVANGARD
Engineered Utility for an Avangard Life
Everything began with a simple yet ambitious question at Merdaus:
“Why shouldn’t the tools we use every day be efficient, luxurious, and accessible all at the same time?”
That question became the foundation of Merdaus’ journey in design, engineering, and manufacturing, earning years of experience, technical expertise, and the trust of its customers.
Two years later, Avangard was introduced as the second brand of the Merdaus Group.
Avangard was created to offer a distinct perspective on design and modern living, while remaining firmly rooted in the very foundation that defines Merdaus: the same engineering and design team, the same experienced and highly skilled craftsmen, the same manufacturing standards, and the same unwavering commitment to quality.
For this reason, the level of quality that customers have come to expect from Merdaus is equally present in every Avangard product. The difference lies not in quality, but in identity its design philosophy, aesthetic language, and creative direction.
To us, there is no distinction between Merdaus and Avangard customers. Our commitment to customer support, after sales service, and customer satisfaction remains exactly the same across both brands. Regardless of which brand you choose, you can expect the same level of care and dedication.
Since both brands share the same materials and production standards, please refer to the Merdaus leather archive when selecting the leather colors and textures for your Avangard products.
Today, Avangard stands at the intersection of authentic leather craftsmanship, precision metal engineering, and the world of functional everyday gadgets, creating products that not only serve daily needs but also elevate the standards of modern living.
Our Philosophy: Luxury Designed for Everyday Use
We believe that an exceptional experience should never be an exclusive privilege.
Avangard is like staying in a five star hotel while enjoying the accessibility and value of a three star stay a place where quality reveals itself through every detail: the precision of every stitch, the strength of every alloy, and the accuracy of every assembled component.
Yet everything we create is free from unnecessary extravagance. Our products are designed to be used, not merely admired.
We design for people who believe the objects they carry are an extension of who they are.
Two Worlds, One Identity
Avangard’s design philosophy unfolds across two complementary collections.
Avangard Casual
Created for those who refuse repetition. Here, “casual” does not mean ordinary it represents intelligent lines, confident geometry, and bold design decisions. This collection is made for movement, for people who naturally stay one step ahead of their time.
ELEMENTAL
A return to nature at the heart of modern life.
Inspired by the four fundamental elements earth, air, water, and fire this collection transforms nature’s essence into the tools you carry every day. ELEMENTAL is designed for those who seek the calm, resilience, and energy of nature, even in the middle of the city.
Why Avangard?
Built on the Legacy of Merdaus
Avangard is built upon years of Merdaus’ experience in design, manufacturing, and customer relationships. It benefits from the same expertise, the same production processes, and the same team of specialists. Every step of our evolution has been guided by the feedback and trust of our customers.
A Function First Approach
Every product we create serves a purpose. We do not decorate objects we optimize the tools of everyday life to perform better in your hand, your pocket, and your workspace.
Personalization
No two people are alike. That is why many of our products offer options for personalized engravings, material selections, and color combinations, allowing every piece to become a personal signature.
Our Journey Continues With You
Avangard is more than a manufacturer.
We create products for people who value quality, durability, thoughtful design, and individuality products built to last, to stand apart, and to accompany you for years to come.
When choosing the leather type or color for your Avangard product, you may also refer to the Merdaus leather archive, as both brands share the same standards for leather selection and sourcing
Engineered Utility for an Avangard Life
Everything began with a simple yet ambitious question at Merdaus:
“Why shouldn’t the tools we use every day be efficient, luxurious, and accessible all at the same time?”
That question became the foundation of Merdaus’ journey in design, engineering, and manufacturing, earning years of experience, technical expertise, and the trust of its customers.
Two years later, Avangard was introduced as the second brand of the Merdaus Group.
Avangard was created to offer a distinct perspective on design and modern living, while remaining firmly rooted in the very foundation that defines Merdaus: the same engineering and design team, the same experienced and highly skilled craftsmen, the same manufacturing standards, and the same unwavering commitment to quality.
For this reason, the level of quality that customers have come to expect from Merdaus is equally present in every Avangard product. The difference lies not in quality, but in identity its design philosophy, aesthetic language, and creative direction.
To us, there is no distinction between Merdaus and Avangard customers. Our commitment to customer support, after sales service, and customer satisfaction remains exactly the same across both brands. Regardless of which brand you choose, you can expect the same level of care and dedication.
Since both brands share the same materials and production standards, please refer to the Merdaus leather archive when selecting the leather colors and textures for your Avangard products.
Today, Avangard stands at the intersection of authentic leather craftsmanship, precision metal engineering, and the world of functional everyday gadgets, creating products that not only serve daily needs but also elevate the standards of modern living.
Our Philosophy: Luxury Designed for Everyday Use
We believe that an exceptional experience should never be an exclusive privilege.
Avangard is like staying in a five star hotel while enjoying the accessibility and value of a three star stay a place where quality reveals itself through every detail: the precision of every stitch, the strength of every alloy, and the accuracy of every assembled component.
Yet everything we create is free from unnecessary extravagance. Our products are designed to be used, not merely admired.
We design for people who believe the objects they carry are an extension of who they are.
Two Worlds, One Identity
Avangard’s design philosophy unfolds across two complementary collections.
Avangard Casual
Created for those who refuse repetition. Here, “casual” does not mean ordinary it represents intelligent lines, confident geometry, and bold design decisions. This collection is made for movement, for people who naturally stay one step ahead of their time.
ELEMENTAL
A return to nature at the heart of modern life.
Inspired by the four fundamental elements earth, air, water, and fire this collection transforms nature’s essence into the tools you carry every day. ELEMENTAL is designed for those who seek the calm, resilience, and energy of nature, even in the middle of the city.
Why Avangard?
Built on the Legacy of Merdaus
Avangard is built upon years of Merdaus’ experience in design, manufacturing, and customer relationships. It benefits from the same expertise, the same production processes, and the same team of specialists. Every step of our evolution has been guided by the feedback and trust of our customers.
A Function First Approach
Every product we create serves a purpose. We do not decorate objects we optimize the tools of everyday life to perform better in your hand, your pocket, and your workspace.
Personalization
No two people are alike. That is why many of our products offer options for personalized engravings, material selections, and color combinations, allowing every piece to become a personal signature.
Our Journey Continues With You
Avangard is more than a manufacturer.
We create products for people who value quality, durability, thoughtful design, and individuality products built to last, to stand apart, and to accompany you for years to come.
When choosing the leather type or color for your Avangard product, you may also refer to the Merdaus leather archive, as both brands share the same standards for leather selection and sourcing